Retention Marketing Manager

<p><strong>Skill Set Required - </strong></p><ul><li>3+ years of hands-on experience in Retention marketing/Growth Marketing or Lifecycle Marketing, preferably in a B2C or E-Commerce environment.</li><li>Strong knowledge of Basics of Retention Marketing requires i.e. Different Journey use cases, Campaign analysis metrics, retention workflows and more.</li><li>Strong command over CRM tools, especially CleverTap (experience in tools like MoEngage, WebEngage is a plus).</li></ul><p><strong>Key Responsibilities</strong></p><ul><li><strong>Retention Strategy: </strong>Develop and execute retention plans aligned with business, customer lifecycle, and revenue objectives.</li><li><strong>CRM Campaigns: </strong>Own end-to-end campaign planning, execution, and optimization across Email, SMS, WhatsApp, and Push.</li><li><strong>Customer Journeys: </strong>Design, build, launch, and optimize automated lifecycle journeys across key customer stages.</li><li><strong>Segmentation & Cohorts: </strong>Create behavioural, lifecycle, transactional, and cohort-based segments to drive targeted engagement.</li><li><strong>Retention Funnel: </strong>Monitor the end-to-end retention funnel, identify drop-offs, and drive initiatives to improve retention and repeat transactions.</li><li><strong>Performance Analysis: </strong>Track, analyse, and report key CRM metrics including open rates, CTRs, conversions, retention, and churn through daily/weekly/monthly performance reports, dashboards, and actionable insights to support performance tracking and data-driven decision-making.</li><li><strong>Data-Driven Optimization: </strong>Identify gaps and improvement areas using data analytics and continuously optimize campaigns, journeys, and communication strategies.</li><li><strong>Tech Advancements & Event Implementation: </strong>Support implementation of new CRM features, event tracking, and tech enhancements, proactively identify and coordinate bug fixes with relevant teams.</li><li><strong>Customer Insights: </strong>Leverage consumer feedback and behavioural data to refine user journeys, communication, personalization, and CRM campaigns.</li><li><strong>CRM & MarTech: </strong>Own event tracking, triggers, integrations, and CRM platform enhancements in collaboration with Tech/Product.</li><li><strong>Cross-Functional Execution: </strong>Partner with Product, Tech, Creative, Content, and Business teams to deliver retention initiatives.</li><li><strong>Growth Opportunities</strong>: Identify and implement new lifecycle programs, journeys, and retention initiatives to drive customer value and business growth.</li></ul><p><br></p><p><br></p>

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