Performance Marketing Specialist (WFH & Part Time)


About the job:

Akademy38 Education is a growing education company helping students achieve stronger academic outcomes through academic learning, technology, AI, entrepreneurship and real-world problem-solving. As we grow student acquisition, we are looking for a hands-on performance marketer who can generate qualified leads, improve advertising efficiency and support business growth. This role is for a specialist with practical experience running paid advertising campaigns and generating leads. The primary responsibility is paid customer acquisition through Google Ads and Meta Ads. You will work with our existing marketing team, take ownership of paid lead-generation campaigns and improve performance.

Key Responsibilities:

A. Paid advertising & campaign management:
1. Plan, launch and manage lead-generation campaigns on Google Ads and Meta Ads (Facebook and Instagram).
2. Develop and test ad copy, messaging, creatives, offers and campaign variations.
3. Structure campaigns and budgets around business objectives.

B. Lead generation & budget efficiency:
1. generate qualified leads within the agreed advertising budget.
2. Monitor and optimise CPC, CPL, conversion rate and CPA, where applicable.
3. Identify wasted spend and improve lead quality and budget efficiency.

C. Tracking, analysis & optimisation:
1. Monitor campaign performance and turn data into actionable improvements.
2. Work with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking and advertising platform analytics.
3. Test campaign structures, keywords, audiences, landing pages and offers.
4. Analyse the acquisition funnel from ad impressions and clicks to leads and enrolments, wherever data is available.

D. Collaboration and reporting:
1. Share concise updates on spend, leads, CPL, lead quality, issues and next actions.
2. Take ownership of improvements rather than waiting for step-by-step instructions.

How we evaluate applications- We value practical results over theory. Share details of 2-3 campaigns you personally managed, including where available:

1. Industry, objective and advertising platform.
2. Budget and campaign duration.
3. Leads generated and CPL/CPA.
4. Conversion rate and lead quality, if available.
5. Changes you made and results achieved.

You may share a portfolio or concise case study. Do not share confidential client information. Applicants without hands-on paid campaign experience may not be shortlisted.

Why join Akademy38 Education?

1. Remote work, flexible timing with ownership of paid acquisition.
2. Direct collaboration with the marketing team and freedom to test ideas.
3. Potential incentive opportunity based on performance and impact on the business.

Who should apply?

Apply if you have personally managed paid advertising campaigns, especially Google Ads, generated leads and can explain how your decisions improved campaign performance. If you enjoy finding ways to generate more qualified leads while using advertising budgets efficiently, we would like to hear from you. Clear reporting and ownership are essential.

Who can apply:

    Only those candidates can apply who:

  1. have minimum 1 years of experience


Salary:

₹ 5,00,000 - 8,00,000 /year

Experience:

1 year(s)

Deadline:

2026-11-26 23:59:59

Skills required:

Google Analytics, Search Engine Marketing (SEM), Google AdWords, Lead Generation, Facebook Ads and Instagram Ads

Other Requirements:

  1. 1. At least 1 year of relevant hands-on experience in performance marketing or paid lead generation; 2+ years is preferred.
  2. 2. Experience managing Google Ads and/or Meta Ads using real advertising budgets; Google Ads lead generation is preferred.
  3. 3. Evidence of generating leads and understanding campaign economics.
  4. 4. Working knowledge of CPC, CPL, CPA, conversion rates and lead quality.
  5. 5. Ability to analyse data, optimise campaigns and understand conversion tracking.
  6. 6. Certifications alone are not enough. Applicants with only SEO, content or organic social media experience are not a fit.


About Company:

AKademy38 Education is a personalised and premium academic mentorship program based in Perth, Australia, focused on helping years 1-10 students build strong academic foundations, confidence, and long-term learning success through highly focused small-group learning and structured mentorship. The program combines academic development, personalised support, and engaging learning experiences in a calm and professional environment where every student receives individual attention and guidance tailored to their learning style and goals.
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