Paid Marketing Specialist

Paid Marketing Specialist<p><strong>Company:</strong> Tecmicra Solutions. <strong>Location:</strong> Dwarka, New Delhi</p><p><strong>Job Type:</strong> Full-Time | On-Site. <strong>Experience:</strong> 1.5+ Years</p><p><strong>Salary:</strong> ₹25,000 In-Hand per Month. <strong>Working Days:</strong> 5.5 Days a Week</p><p><strong>Work From Home:</strong> Permanent WFH</p>Preferred Candidate Profile<p>Candidates from all locations are welcome to apply. However, preference will be given to candidates from <strong>Tier 2 and Tier 3 cities</strong>.</p>About Tecmicra Solutions<p>Tecmicra Solutions is an IT company based in Delhi NCR, providing services in website design and development, mobile application development, and digital marketing.</p><p>We work with businesses to build and strengthen their digital presence through technology, creative solutions, and performance-driven marketing strategies.</p>About the Role<p>We are looking for a <strong>Paid Marketing Specialist</strong> with hands-on experience in managing and optimizing <strong>Google Ads and Facebook/Meta Ads</strong> campaigns.</p><p>The ideal candidate should have a strong understanding of paid advertising, campaign optimization, performance analytics, and lead generation. The candidate will be responsible for managing campaigns and improving performance based on data-driven insights.</p>Key Responsibilities<ul><li>Plan, launch, manage, and optimize Google Ads and Facebook/Meta Ads campaigns.</li><li>Conduct keyword, audience, and competitor research.</li><li>Develop effective campaign and targeting strategies.</li><li>Monitor key performance metrics including CTR, CPC, CPL, conversions, and ROI.</li><li>Create and optimize ad copies and campaign assets.</li><li>Analyze campaign performance and identify areas for improvement.</li><li>Implement A/B testing and optimization strategies.</li><li>Manage budgets and ensure efficient utilization of advertising spend.</li><li>Prepare regular campaign performance reports.</li><li>Stay updated with the latest trends, features, policies, and best practices across Google and Meta advertising platforms.</li><li>Work closely with the content, design, and business teams to improve campaign performance.</li></ul>Candidate Requirements<ul><li>Minimum <strong>1.5 years of hands-on experience in Paid Marketing</strong>.</li><li>Practical experience in <strong>Google Ads and Facebook/Meta Ads</strong>.</li><li>Strong understanding of campaign setup, targeting, bidding, optimization, and conversion tracking.</li><li>Knowledge of lead generation and performance marketing strategies.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to analyze campaign data and make data-driven decisions.</li><li>Good communication and coordination skills.</li><li>Knowledge of Google Analytics, Google Tag Manager, Meta Business Manager, or similar tools will be an advantage.</li><li>Google Ads/Meta certifications will be an added advantage.</li><li>Bachelor's degree in Marketing, Advertising, Business, or a related field is preferred.</li></ul>What We Offer<ul><li>₹25,000 In-Hand monthly salary</li><li>Permanent Work From Home opportunity</li><li>5.5 working days per week</li><li>Opportunity to work on live Google and Meta advertising campaigns</li><li>Exposure to multiple industries and digital marketing projects</li><li>Learning and professional growth opportunities</li><li>Performance-driven work environment</li></ul>How to Apply<p>Interested candidates can share their updated resume at:</p><p><strong>prerna.srivastava@tecmicra.co.in</strong></p><p><strong>Subject:</strong> Application – Paid Marketing Specialist</p><p>Please mention your <strong>total paid marketing experience, Google Ads experience, Meta Ads experience, current location, and relevant campaign experience</strong> in your resume.</p>

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