Marketing Operations Specialist – Direct Response, GoHighLevel, ActiveCampaign

Job Description:

  • Own the weekly marketing dashboard and Monday report covering spend, cost per call, opt-in rate, return on ad spend, win rate per writer, and ads launched
  • Reconcile marketing data across ad platforms, Hyros, and the CRM
  • Produce a monthly summary by funnel stage
  • Build and maintain the marketing ClickUp workspace, including production pipelines, statuses, dashboards, templates, and Slack intake
  • Create written procedures and naming conventions for repeatable processes
  • Organize the asset library
  • Maintain compliance and QA checklists for every ad and email before Head of Growth review
  • Track banned words, claims, naming, landing pages, and tracking
  • Maintain a launch log recording what launched, where, and when
  • Build landing page variants and new funnel pages in GoHighLevel or ClickFunnels
  • Build email sequences and automations in ActiveCampaign
  • Set up split tests from copywriter text and Head of Growth briefs
  • Manage the video editor pool, including weekly meetings, briefs, turnaround and revision targets, onboarding, applicant screening, and bonus tracking
  • Keep creative production moving while the Senior Direct Response Marketer approves creative
  • Keep deliverables and deadlines visible and on track
  • Flag potential delays before deadlines are missed
  • Book recording sessions and run the meeting calendar
  • Onboard new starters and manage tool access and subscriptions
  • Automate repeatable reporting, QA checks, procedure drafting, and data reconciliation using AI tools

Requirements:

  • 2+ years in a marketing operations, campaign operations, or funnel-build role, ideally in an online coaching, course, or direct-response business, or an agency that serves them
  • Built and maintained a ClickUp workspace, or equivalent in Asana, Monday, or Notion, relied upon by other people
  • Built pages in GoHighLevel or ClickFunnels and sequences in ActiveCampaign, Klaviyo, or HubSpot
  • Strong attention to numerical accuracy and quality
  • Independently owned recurring tasks for a year or more without missing deadlines or reminders
  • Coordinated freelancers or a small creative team to deadlines
  • Expert with Claude or similar AI tools such as GrokBot/Viktor; daily AI-tool usage and automation of at least one real work process
  • Native-level written English
  • Ability to review edited videos and identify spelling errors
  • Ability to write procedures, checklists, and reports for the team
  • Interest in excelling at operations and performing repeatable tasks consistently
  • Desire to stay with a company for several years

Benefits:

  • Full-time contractor, paid monthly in US dollars
  • Annual bonus of up to 10% against targets within the contractor's control
  • Fully remote work
  • Core hours in a European or Dubai time zone
  • No fixed nine-to-five schedule
  • No hour tracking
  • Remote work from any location that fits European or Dubai core hours, excluding the Americas
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