Marketing & Lead Generation Specialist

Location: Dubai, UAE
Department: Marketing & Business Development
Employment Type: Full-Time

We are seeking a results-driven Marketing & Lead Generation Specialist to join our growing team in Dubai. The successful candidate will be responsible for developing and executing digital marketing strategies, generating high-quality leads, managing paid advertising campaigns, and supporting overall business growth.

The ideal candidate should have hands-on experience in Meta Ads, Google Ads, TikTok Ads, social media marketing, SEO, content creation, and lead-generation campaigns, with a strong focus on measurable results.

Key Responsibilities

  • Plan, launch, and manage Meta, Google, and TikTok advertising campaigns for lead generation.
  • Generate qualified leads through digital marketing, social media, paid advertising, property portals, and other online platforms.
  • Develop and manage social media content, including reels, videos, banners, posts, and promotional campaigns.
  • Create and optimize landing pages and lead-generation funnels.
  • Conduct SEO, keyword research, and on-page optimization to improve online visibility.
  • Monitor leads, campaign performance, conversions, and key marketing KPIs.
  • Use Google Analytics, Google Search Console, Meta Business Suite, and other marketing tools to analyze performance.
  • Test different audiences, creatives, offers, and campaigns to reduce Cost Per Lead (CPL) and improve conversion rates.
  • Coordinate closely with the sales team to ensure timely lead follow-up and conversion.
  • Maintain accurate lead databases and CRM records.
  • Prepare weekly and monthly marketing performance reports.
  • Support email marketing, influencer marketing, remarketing, and other promotional activities when required.
  • Continuously research new digital channels and strategies to increase lead volume and quality.

Requirements

  • Proven experience in digital marketing and lead generation.
  • Strong hands-on knowledge of Meta Ads, Google Ads, and TikTok Ads.
  • Good understanding of SEO, social media marketing, content marketing, and conversion optimization.
  • Experience with Google Analytics, Search Console, Meta Business Suite, and CRM/lead management systems.
  • Strong communication and content-writing skills.
  • Analytical mindset with the ability to understand campaign data and make performance-based decisions.
  • Ability to work with targets and deliver measurable lead-generation results.
  • Experience in the UAE/Dubai market, particularly real estate, is an advantage.
  • Self-motivated, creative, target-oriented, and able to work independently.

Performance KPIs

The successful candidate will be measured on:

  • Number of qualified leads generated
  • Cost Per Lead (CPL)
  • Lead-to-customer conversion rate
  • Campaign ROI / ROAS
  • Website traffic and conversions
  • Social media engagement and audience growth
  • Overall lead quality and contribution to sales

What We Offer

  • Competitive salary package
  • Performance-based incentives
  • Professional working environment
  • Career growth opportunities
  • Opportunity to work with a growing Dubai real estate business
  • Training and support

Pay: AED2,171.30 - AED5,000.00 per month

Work Location: Remote

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