Digital Marketing Executive ( Real Estate)

Job Description: Digital Marketing Executive (Real Estate)

Job Title: Digital Marketing Executive

Industry: Real Estate

Location: Kolkata (100% On-Site)

Position Type: Full-Time / On-Site Engagement for Freelancers

Salary: ₹25,000 – ₹30,000 per month

Role Overview

We are looking for a performance-driven Digital Marketing Executive based in Kolkata to plan, execute, and scale end-to-end digital marketing initiatives for our real estate projects. The primary objective of this position is high-intent lead generation through paid advertising channels, combined with consistent brand building across social media and search platforms.

Freelancers with verified real estate marketing experience who are ready to transition into a full-time, on-site role are welcome to apply.

Key Responsibilities1. Paid Advertising & Lead Generation

  • Design, launch, and manage targeted performance marketing campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, & YouTube) to generate qualified buyer/investor leads.
  • Optimize ad sets, bidding strategies, target demographics, and landing pages to reduce Cost Per Lead (CPL) while improving lead conversion quality.
  • Set up retargeting and remarketing funnels to nurture warm prospects.

2. Social Media & Content Marketing

  • Manage all official social media handles (Facebook, Instagram, LinkedIn, YouTube).
  • Develop monthly content calendars, including property walkthroughs, project updates, reel concepts, customer testimonials, and creative promotional posts.
  • Draft high-converting ad copy, brochures, WhatsApp campaign text, and email newsletters.

3. SEO & Local Search Optimization

  • Manage and regularly update Google Business Profiles (GMB) for various real estate sites/projects to capture local search traffic.
  • Conduct basic keyword research and on-page optimization for project landing pages and website listings.

4. Campaign Analytics & Sales Coordination

  • Track and report key metrics daily and weekly, including Impressions, CPL, ROAS, click-through rates, and lead status.
  • Coordinate with the internal sales team to ensure smooth lead delivery, funnel tracking, and quick response times.

Candidate Requirements & Qualifications

  • Industry Experience: Direct experience in digital marketing for the Real Estate sector is strictly required (agency or real estate firm background).
  • Location: Must be residing in Kolkata and available to work 100% on-site.
  • Freelancer Eligibility: Freelancers are welcome to apply, provided they have past real estate campaign results and are willing to commit to an on-site, full-time work setup.
  • Core Skills:
  • Hands-on mastery of Meta Ads Manager, Google Ads, and custom audiences.
  • Strong understanding of organic social media management and community growth.
  • Basic knowledge of graphic/video editing tools (Canva, CapCut, Adobe Creative Suite).
  • Familiarity with real estate lead management workflows and CRM tools.

Remuneration & Working Conditions

  • Monthly Pay: ₹25,000 to ₹30,000 per month (commensurate with real estate lead gen experience and campaign portfolio).

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement
  • Paid sick time

Application Question(s):

  • Do you have work exp in Real Estate Industry?

Experience:

  • Digital marketing: 3 years (Required)

Work Location: In person

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