Digital Marketing Executive- Part Time

About BYITC

British Youth International College (BYITC) is a UK-based institution committed to providing premium education to children worldwide, aged 4–14 years. We are currently hiring a motivated and creative Digital Marketing Executive to strengthen our online presence and drive digital growth.

Key Responsibilities

  • Manage and grow BYITC's social media presence across LinkedIn, Instagram, Facebook and other platforms.
  • Plan, execute and optimise paid advertising campaigns using Google Ads and Meta Ads Manager.
  • Implement SEO strategies, including keyword research, website optimisation and content optimisation.
  • Create engaging content, reels, blogs, creatives and marketing campaigns using Canva and AI tools.
  • Manage website updates and improve online visibility.
  • Track and analyse campaign performance using Google Analytics 4 (GA4), Google Search Console and Looker Studio.
  • Use email marketing and automation tools such as Mailchimp, HubSpot and Brevo.
  • Leverage AI tools like ChatGPT, Gemini and Canva AI for content creation and marketing strategies.
  • Monitor digital marketing trends and implement new strategies to improve engagement, traffic and conversions.

Requirements & Skills

  • Proven experience in Digital Marketing or a similar role.
  • Strong knowledge of SEO, SEM, PPC, social media marketing and paid advertising.
  • Hands-on experience with Google Ads, Meta Ads and Google Analytics 4.
  • Knowledge of Canva, WordPress, email marketing and AI-powered marketing tools.
  • Excellent content writing, communication and creative skills.
  • Ability to analyse campaign performance and generate reports.
  • Knowledge of lead generation, audience targeting and conversion optimisation.
  • Bachelor's degree in Marketing, Digital Marketing or a relevant field (preferred).

Role: Digital Marketing Executive
Job Type: Full-time
Work Mode: Remote

Pay: ₹180,000.00 - ₹240,000.00 per year

Experience:

  • Digital marketing: 2 years (Preferred)

Work Location: Remote

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